Saturday, February 7, 2015

Who's Gonna Win THAT Race? (Blog # 35)

Tortoise??

. Robert Stromberg has come out with being an award-winning director for his movie, Maleficent and now, during the Superbowl, showed us why he was good. Bringing the story of The Tortoise and The Hare into a new light, Stromberg gave us the normal story with a twist for a Mercedes-Benz commercial where the Tortoise actually drives the car into victory. I great concept and twist on the story for the commercial but it actually took 3 months to make, even just for character design on the different animal shown in the commercial.
They started out as sketches and then done in Photoshop, brought into Zbrush and then, into Maya.

The commercial is a great leap as it brings both, live-action and 3d animation together into a full world.

Hare??

. This commercial is super cute and the animation on the characters are so well done. I congratulate Stromberg. NICE JOB.

The combination of live-action and animation has always been a fav of mine but this is so well done and you could really see how it reminds me of Maleficent.

2 comments: